Branding

These brand and copy guidelines demonstrate the correct way for partners and organizations to apply the Tether brand.

Keeping the Tether brand and naming conventions consistent across all platforms, results in greater clarity, trust, and usage of tethers.

Official Logo Use

TetherIcon

Tether Symbol

The Tether symbol represents tethers in the digital form of a digital currency. The symbol must always be displayed alone on a white background only.

TetherLogoWeb

Tether Logo

The Tether logo must always remain in tact with the symbol on the left. The logo can’t be chopped, the symbol moved above, or the text displayed alone. The logo must only be displayed on a white background.

TetherBranding

Backgrounds

When displayed on a non-white background or image the Tether logo must always be reversed as white.

Official Naming Conventions

Tether: represents the company Tether Limited.

tether(s): a single unit (or multiple units) of asset backed digital currency issued by Tether Limited.

Tether.to: refers to the web-wallet, where tethers can be purchased and traded.

USD₮, EUR₮, JPY: crypto USD, EUR & JPY issued by Tether Limited.
Similar to bitcoin utilizing the unicode symbol Ƀ, tethers are represented by the unicode symbol ₮ (Tugrik sign).

USDt, EURt, JPYt: an alternative to displaying crypto USD, EUR & JPY if  the unicode symbol ₮  is unavailable.

Tether System: collectively refers to all process and technologies that enable tethers to exist.

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